Show-up Like You’re Already A Big Deal
You want to expand your offerings. Gain more clients. Enjoy bigger speaking opportunities. Then, show-up like you’re already a big deal.
In other words: If you want a thriving practice, show-up like you already have one. Run your sessions on time, record client information, write professional-sounding emails and wear professional-looking clothes. Have simple, adaptable systems in place.
It gives you a good foundation to grow from. For example:
Here are 5 ways you can make sure that your emails are professional + working on your behalf.
Check-in first – Clients feel acknowledged when you reach out before a session. Whether with a first-time or ol’-time client, there are many ways to connect: send a warm greeting, provide location/directions, suggest type of clothes to wear, request paperwork to bring, etc. Choose your point(s) of connection, then create a copy-and-paste template you can use for each client. Something that is standard yet personalizable.
Follow-up after – Clients also feel acknowledged when you reach out after a session. Repeat the above, asking yourself: What type of follow-up email can I send? Perhaps you ask how they’re feeling post-session. Or, inquire into the status of the homework you gave them. Or provide information you looked up on their behalf.
Vacation responder – Your clients’ aches and issues don’t know when you are out of town. Support their journey in between sessions by setting a vacation reminder. That way, they feel consistently supported, instead of wondering why they haven’t heard from you.
Personalized signature – A signature helps your email look professional. Especially if it includes a confidentiality statement. It also helps drive traffic to you by linking to your website/social media/etc.
Clean copy – You don’t need to be Hemingway here. But you do need to use proper spelling, grammar, capitalization, and punctuation. In other words, edit your words. It may take a minute, but it’s worth crafting a written representation of you that you deserve.